Thursday, 04 November 2021 10:41

Recent £20,000 .uk sale further sign of's replacement

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We recently sold a .uk domain name to a large broadcasting group. A further sign that .uk is going to replace

Back in June, we were contacted by someone that said he was representing a prominent global broadcaster. They are in the news industry, but apart from that, we didn't know who they were at the time. A price of £20,000 was agreed on, and the deal took about 3 months to complete.

We are not sure if we have permission to reveal the domain name or the buyer's details, but we think over the next 6 months, most of you will be able to guess at the buyer and see them using it.

The important part of this blog post is that they have both the and .uk but will launch their brand using the .uk version as their primary name. It follows on from the recent launch of who also decided to give the version a miss.

This isn't the first time that we have come across this. We were in talks with at one point about selling them and .uk. They showed a lack of interest in the, instead of focusing only on the .uk. So much so that we believe that if we said £49,000 for the .uk version or £50,000 for both, they would have just paid £49,000 for the .uk and told us to keep the

It's worth noting that we have a vested interest in the .uk platform. We haven't bought a sole domain name in 3-4 years. All of our purchases since then have been .uk only, or .uk's where the .co. uk's were included. All of our weight is now well and truly behind .uk. From last year, all of our new sites will be launched on .uk as the primary.

Maybe we are a bit biased, your call.

Comments (2)

This comment was minimized by the moderator on the site

Still no idea what this name may be.

What clue can you give us please?

This comment was minimized by the moderator on the site

Hi Mate

If you send me your email, I'l reply back with the domain. It's not a massive secret, but I'd rather not give it out yet publicly.


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